After watching Adnan Sami pirouette on the small screen with his Dil Ki Naiya Doobe Doobe song for a Pepsi commericial, it's time for another musician to stir up the small screen.

Thankfully it's not another cola campaign. Ace music director A R Rahman has been signed on by Bharti Cellular for its new Airtel television campaign.

And it doesn't stop at sporting Rahman on-screen with an Airtel. It seems Rahman will be composing five exclusive symphonies downloadable as ring tones for all consumers of the Airtel service.

Now that sounds like a mind boggling idea that's totally out of the ordinary. Sure those topping the Airtel consumer list will be die-hard Rahman fans.

Well, in that case it will be most of our population, huh? Anyways guys, get ready to talk to Rahman's tunes!